L' INTELLIGENCE CYBER par Jean-Paul Pinte

Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion of northern Iraq—a bloody takeover that still haunts global politics two years later.

http://www.theatlantic.com/magazine/archive/2016/11/war-goes-viral/501125/